An Immersive reveal of Cadillac’s flagship foray into E-Vehicles

For the launch event of the Celestiq, Cadillac recruited Regina King as the voice of Celeste AI and invited guests to talk to Celeste and create custom artworks showcasing the Celestiq

Role:

Immersive Production for Framestore

Key Scope Elements:

-Real time User Generated Content

-Whisper AI spatial audio integration

-Unreal Engine Generative Particle Animation and Car Formation

-Pixel Stream Web Experience launched in parallel

Stakeholders:

Immersive Content Studio- Framestore

Production Company- Mssng Peces

Agency of Record- Leo Burnett Worldwide

End Client- Cadillac

IMMERSIVE INSTALLATION, LA CA; Fall 2022