ADIDAS LIGHTSTRIKE CHALLENGE
-
A sport video game realized at human scale.
An interactive LED floor was integrated with the existing LED wall already in the space. Players were invited to play a 60 second game with four modes- while a three camera system captured short videos that were rendered into a social media takeaway in real-time.
-
Role:
Production for AV&C
Key Scope Elements:
-Realtime Generative Content
-ā2.5dā Toonshaded Animation
-Active and Passive Modes
-Integrated content capture
-
Stakeholders:
End Client- Adidas
Design- Hovers over Water
Exhibit Fabricator: TANGRAM
Technical Integration: AV&C
ADIDAS FLAGSHIP STORE ACTIVATION NY NY (Winter 2020)