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ADIDAS LIGHTSTRIKE CHALLENGE

  • prototyping

    A sport video game realized at human scale.

    An interactive LED floor was integrated with the existing LED wall already in the space. Players were invited to play a 60 second game with four modes- while a three camera system captured short videos that were rendered into a social media takeaway in real-time.

  • installation

    Role:

    Production for AV&C

    Key Scope Elements:

    -Realtime Generative Content

    -ā€œ2.5dā€ Toonshaded Animation

    -Active and Passive Modes

    -Integrated content capture

  • launch

    Stakeholders:

    End Client- Adidas

    Design- Hovers over Water

    Exhibit Fabricator: TANGRAM

    Technical Integration: AV&C

    ADIDAS FLAGSHIP STORE ACTIVATION NY NY (Winter 2020)

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