An innovative new take on an Experience Center, allowing audiences to take fly through tours of the National Landing Development just outside of DC.

JBG Smith is developing National Landing, a large-scale project that aims to transform Crystal City, Pentagon City, and Potomac Yard into a lush urban core with glassy high-rises, right next to Reagan National Airport.

A key gateway into learning about National Landing is the Experience Center, where visitors can view detailed architectural models, floor plans, and a realtime fly-through tour of the finished project.

Other interactive exhibits that provide information about the project's features, amenities, and the surrounding neighborhood or community. while the space itself was also optimized by the tech integrator AV&C to support live panel discussions, keynote and events both virtual and in person.

Role:

Production for AV&C

Key Scope Elements:

-User Interface and User Experience for UE Environment Executable to support real time fly-through tours of finished project

-Flexible CMS to support activations from live events to bespoke sales tours

Stakeholders:

End Client- JBG SMITH Properties

Design Architect: Kerns Group Architects

General Contractor: HITT Contracting

Technical Integration: AV&C

National Landing Experience Center Arlington VA (Fall 2020- Summer 2022)